流媒体预览:Vevo在CTV广告和货币化方面的战略趋势, Fubo, Spectrum, and DIRECTV
Streaming Media returns to New York City, the epicenter of the digital media universe, May 20–22 with Streaming Media NYC, chaired by Media Industry Cartographer Evan Shapiro and curated in conjunction with the Streaming Media editorial team. Located in Manhattan’s Midtown East at the dazzling InterContinental New York Barclay, 纽约流媒体大会(Streaming Media NYC)的特色是为期三天的尖端主题节目，并邀请了来自媒体界高层的动态小组成员和主题演讲者. In this Sneak Preview series, 我们将放大镜头，近距离观看节目中的关键环节，以及将这些环节变为现实的专家演讲者.
On Tuesday, May 21 at Streaming Media NYC, 流媒体的Nadine Krefetz将主持一个名为“CTV广告和货币化的战略趋势”的全明星小组讨论.“它将专注于2024年及以后CTV广告和货币化战略的关键发展, with insights from Vevo SVP of Research & Marketing Julie Triolo, Spectrum Reach GVP National Sales Dan Callahan, Fubo VP of Ad Sales Jennifer Monson, and DIRECTV Head of Ad Sales Partnerships Matthew Jamison.
In Krefetz’s recent Streaming Media Magazine article, The State of Video Monetization 2024, she wrote, "What does the future of streaming monetization look like? This post-Peak TV media ecosystem is a brave new world, and being able to find the content you want, with the price you want to pay, will likely keep consumers on their toes for years to come."
Panelist Julie Triolo is Vevo’s Senior Vice President of Research & Marketing. Previously, she was Vice President of Product Marketing for Warner Bros. Discovery, where she launched products across a portfolio of properties, including CNN, HBO Max, and Bleacher Report, as well as the suite of Kids, Family, and Young Adult platforms.
"CTV is the natural evolution for TV, which means it's primed for innovation and advancement," Triolo says. “这是一个有意识的观看环境，是品牌接触心态正确的观众的最佳时机, when they are most responsive to ads. In fact, 我最近看到的一些数据表明，观众认为电视广告最吸引人，甚至对这些广告有积极的看法, especially compared to other media environments. To match this consumer sentiment, 品牌将越来越多地把时间和投资集中在通过CTV接触消费者上."
Panelist Dan Callahan是Spectrum Reach®的全国销售集团副总裁, the advertising and sales division of Charter Communications. In this role, 丹负责监督我们多市场国家创收的各个方面, Enterprise, Programmatic, Hold Co, and Political. 他是一位经验丰富的销售主管，在战略和创新方面有着良好的记录, leading growth, and transformation within the industry.
卡拉汉说:“随着联网电视的不断发展，广告买家需要变得更加挑剔。. "Not all CTV impressions are created equal. Live content, long-form ad-supported video, and companies that provide transparency will take on greater importance. 对聚合和去识别的第一方数据的需求也会增加，这些数据可用于定位受众和衡量活动.”
Panelist Jennifer Monson is Vice President, Ad Sales at Fubo, 电视直播平台，其全球使命是汇聚最优秀的电视节目, including premium sports, news, and entertainment content, through a single app. As VP of Ad Sales, Monson领导的销售专业团队在所有形式的视频和数字平台上提供创新和有效的整合营销解决方案. 她帮助制定富博的广告销售策略，以产生广告收入，并开发一流的CTV广告活动. With over 15 years of experience in the advertising industry, Monson has held sales roles throughout the evolving media landscape, serving the needs of diverse clients and audiences.
"As investments in CTV advertising continue to grow, 我们看到创意广告单位在整个领域都取得了进步, to integrated commerce and measurement," Monson says. “人工智能是CTV广告进一步创新的催化剂，为观众创造引人入胜的体验，从而使广告商受益. 在我们探索人工智能如何影响CTV广告的过程中，有无限的可能性."
“CTV广告和货币化的战略趋势”将于5月21日举行, Day Two of Streaming Media NYC. Check out the full program here to learn more about the conference’s action-packed offerings.
Register today for Streaming Media NYC! Early bird pricing ($100 off) available through April 19.
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