Ericsson Works with Google to Debut OTT Cloud Connect: MWC

在巴塞罗那的世界移动通信大会上, 西班牙, 爱立信发布了OTT Cloud Connect, an open cloud-based platform meant to connect over-the-top service providers and mobile operators. The value, 爱立信表示,, is that customers will gain access to new and creative services.

One of OTT Cloud Connect's first partners is Google, which will use the platform to bring innovative services to YouTube and other properties.

"Mobile environments introduce a number of complexities, but also a range of opportunities when it comes to delivering quality experiences for users,杰伊·阿卡德说, senior product manager on the YouTube Emerging Markets team. "Ericsson's OTT Cloud Connect forges collaboration between operators and OTT providers to break down some of this complexity and open the door to a world of opportunity for enhancing services."

The platform will act as a gateway between OTT services and operator networks, helping OTT companies integrate with networks and create new features. Ericsson hopes to bring additional OTT services into the platform in the future.

统一配送网络

爱立信在MWC上要谈的可不止这些. It also announced the creation of the 统一配送网络 (UDN), an ecosystem meant to reduce the growing strain of video traffic. UDN works by connecting content providers with the last mile delivery of service providers. Its goal is to aggregate the capabilities of regional service providers and make them available on a global scale.

Several big names are joining Ericsson in the UDN ecosystem: Global service providers Hutchison, 澳洲电信, AIS, 和沃达丰, 内容提供商Brightcove也是如此, DailyMotion网站, EchoStar, 豪华, LeTV, 和QuickPlay.

The UDN ecosystem will address the needs of both groups, 爱立信表示,, creating a global CDN that aggregates network capabilities in the public domain. Results will include last mile edge delivery that will drive the future of UHD and VR streaming, the ability to reach a growing worldwide audience, rich analytics that enable personalized viewing and advertising, and the ability for content providers to rapidly add new services.

"The growth of streaming media and high quality video technologies has ushered in a new era of content delivery,迈克·赖特说。, 澳大利亚电信集团网络业务总经理. “利用我们的网络能力, we look forward to collaborating with Ericsson to provide content providers with optimized services, 最高品质的观看体验, 增加了市场足迹."

福克斯创新实验室

最后, Ericsson announced that it's now a preferred partner at 20th Century Fox's 福克斯创新实验室. The purpose of the lab is to enhance the experience of viewing video on a variety of devices, including car and home experiences that haven't yet been created. 爱立信表示, that it will work with Fox on a variety of projects that offer connected content experiences.

爱立信总裁兼首席执行官卫翰思(Hans Vestberg)将接任发表MWC主题演讲明天的主题是合作创新.