Tulix Systems: 2016 Online Video Industry Predictions
The adoption of streaming as a primary means of content consumption is in full swing. 过去的一年, 我们看了HBO, Showtime, and other major content providers launch their standalone OTT services. We witnessed the first ever NFL game streamed for free around the world through Yahoo. We saw numerous companies launch services to replace cable/satellite offerings entirely, 比如Sling TV.
Though these shifts are a step in the right direction, many of the world’s largest content owners and TV networks continue to resist the transition of the marketplace towards streaming. But consumers aren’t waiting on them to adapt. They’re turning to the content that’s readily available to them on their connected devices, where there’s something for everyone—mobile platforms favored by younger users and easy-to-use OTT set-top-boxes for the generations that grew up with traditional TV.
Thanks to the growth of streaming technology and the decline in the cost of video production equipment, content creators with limited budgets can now create and deliver their own live/linear channels or VOD platforms with relatively small investments, and compete for the eyeballs of viewers with the larger networks and content providers.
The mess that is content licensing will continue to stall the major content houses from making serious transitions to OTT delivery. 然而, we will likely see an explosion of growth in new content in 2016, 尤其是现在以广告为基础, 订阅, and transactional monetization models for OTT content have matured and proven themselves to be viable.
与此同时, viewers will continue to migrate to new platforms that offer them more content, 更方便, at lower costs relative to traditional media, which will hopefully be the wake up call to the stragglers that they need to adapt or risk becoming marginalized.
See the rest of 2016's Executive Predictions in "相关文章" below, or you can 以PDF格式下载整批文件.
这篇文章是赞助内容
相关文章
Leading online video industry executives share their insights into what to expect in 2016
2月12日
安迪•林, VisualOn首席执行官兼总裁, predicts what's coming in 2016 for the online video industry
2月12日
丹·卡斯尔斯总裁 & CEO of Telestream, predicts what's coming in 2016 for the online video industry
2月12日
在本文和视频采访中, 肖恩·布朗, Senior Vice President of Sonic Foundry, predicts what's coming in 2016 for the online video industry
2月12日
罗杰Bieri, 鱼鹰视频总经理, predicts what's coming in 2016 for the online video industry
2月12日
Ramesh Srinivasan, CEO of Ooyala, predicts what's coming in 2016 for the online video industry
2月12日
Ronen Artman, LiveU营销副总裁, predicts what's coming in 2016 for the online video industry
2月12日
在本文和视频采访中, 汤姆·芒罗, Verimatrix的首席执行官, predicts what's coming in 2016 for the online video industry
2月12日
Bob Lento, CEO of Limelight Networks, predicts what's coming in 2016 for the online video industry
2月12日
迈克·桑德勒,总统 & CEO, Epiphan Video, predicts what's coming in 2016 for the online video industry
2月12日
Laszlo Zoltan, Vice President of DVEO Division of Computer Modules, Inc., predicts what's coming in 2016 for the online video industry
2月12日
迈克尔Linos, 首席执行官, AllDigital, predicts what's coming in 2016 for the online video industry
2月12日
Brenton Ough, CEO of Touchstream, predicts what's coming in 2016 for the online video industry
2月12日
在本文和视频采访中, Todd Johnson, President & Chairman of the Board, Kollective Technology, Inc., predicts what's coming in 2016 for the online video industry
2月12日
Richard Wingard, CEO of EuclidIQ, predicts what's coming in 2016 for the online video industry
2月12日
在本文和视频采访中, David Stubenvoll, CEO & Co-Founder of Wowza Media Systems, predicts what's coming in 2016 for the online video industry
2月12日
提及的公司及供应商