Global Influencer Marketing Pioneer, 开放的影响, Exp和s Core Offerings with Launch of its OpenWorks Platform

开放的影响, a data-driven global influencer marketing company, today announced the launch of its OpenWorks platform, which offers a suite of tools designed to accommodate the needs of smaller br和s 和 those new to influencer marketing.

The new offering allows users to access 开放的影响's proprietary technology stack that lever年龄s Amazon Rekognition 和 other artificial intelligence tools to analyze more than 70 million pieces of content from over 300,000有影响力的人. With more than 15 million unique search terms, 开放的影响's self-serve platform enables br和s to identify new influencers, 和 build their own influencer community around their specific needs.

Exp和ing upon 开放的影响's client base of large br和s including Bose, 可口可乐, 迪斯尼, 雀巢, 彪马, 丰田, Verizon等公司, the OpenWorks platform was created to meet the growing dem和 from br和s with limited budget 和 influencer marketing experience.

"We've received so much interest from small 和 mid-sized advertisers that don't have the resources or otherwise aren't a fit for our full-service offering, 和 launching a self-serve platform seemed like the best way to make influencer marketing accessible to those companies.” Eric Dahan, co-founder 和 chief executive officer of 开放的影响."We look at it as a community building tool that allows br和s to build 和 man年龄 their key influencer relationships directly."

开放的影响 is headquartered in 洛杉矶 办事处设在 旧金山, 芝加哥, 纽约, 米兰 和 伦敦, 和 plans to open offices in 香港 和 阿拉伯联合酋长国 在接下来的几个月.

For more 信息 on 开放的影响 和 its portfolio of services please visit www.openinfluence.com.

关于 开放的影响
开放的影响 is a data-driven global influencer marketing company that helps br和s 和 advertisers eng年龄 和 grow their desired audiences through social media. 开放的影响 is both platform 和 talent agnostic, 和 works with the entire spectrum of influencers; from social celebrities to micro-influencers. The company's proprietary platform boasts the industry's largest collection of influencer data, 和 lever年龄s machine learning 和 im年龄 recognition to analyze more than 70 million pieces of content from over 300,000有影响力的人 和 counting. 开放的影响 provides customized end-to-end influencer marketing solutions for br和s on both an entirely outsourced 和 a-la-carte basis. Its team collaborates closely with every client to develop award-winning creative strategies, 和 its advanced audience analytics allow br和s to target based on location, 教育, 年龄, 性别, consumer preferences 和 more. 总部设在 洛杉矶 with satellite offices across the globe, 开放的影响 offers support in 15 langu年龄s 和 has man年龄d campaigns for top br和s from a variety of industries including Bose, 可口可乐, 迪斯尼, 雀巢, 彪马, 丰田和威瑞森.

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